Today’s blog is for those who want to make Randy Gage, Tim Sales, Nathan Ricks drink out of a coconut MLM money. Not for those who want to “shaaaaaaare the products”. I don’t know where today’s message is finding you, maybe you have put in all your effort and are on the verge of quitting; my message to you is try again. Maybe you have hit a plateau on your business, my message to you is let’s do it again. Maybe you are just starting out, my message to you is the sky is no limit. Maybe you are at the pinnacle of success, my message to you is that its time to move to significance. For today, I call on the entire network marketing world to take me up on the Alpha challenge to, proverbially speaking, ” crush your MLM business” and make some very very serious momentum to generate very very serious money. Let’s together challenge ourselves to show up and play the game at a level we have never played before. Coast to coast in the Americas, South Americas, Europe, Asia. Middle and Far East and not to forget Africa, one more time, let’s do it.
For the past 21 days I have been on a total mental and physical vacation; I needed to step back from life to see my business and everything that I am doing from a macro level. My period of rest is coming to an end and I will be getting back to the money on the 1st of June. I thought to myself ” mario, how do you wanna come out the network marketing running gates on June 1st?” The answer” blasting”. So I designed a program which will literally crush all misperceptions of what it takes to build the business. I would challenge you to make the same decision and challenge your downline to make the same decision.
This message is for the freshmen as well as the vet. I don’t care what you think about yourself but from where I am sitting I believe that you can do anything you place your mind on. Let’s feel the fear and do it any way.
Who am I? My name is mario pedro gould, I am the patriarch of the alpha network dynasty, an international movement of network marketers. my vision is to raise the global level of prosperity consciousness 70 fold in 700 years. AND’s mission is to create 700 new millionaire and 7000 financially independent entrepreneurs in the next 70 years. And the best part about it all is that you are a part of my family whether you are on my team or not. My goal is to touch all of you with a message of inspiration and hope in a day and age when dreaming for greatness has been considered a taboo. Yes you can have it alll. SUCCESS IS EVERYTHING.
So here we go. From June 1 to July 20th here are 7 strategies I will employ to turbocharge my business. This is a dedicated ultra committed insane mlm workout plan where you will overwork yourself for 6 weeks straight( forget about balance for once folks) and rest on the 7th. Without further ado here they are:
1. ACTIVE NETWORKING
The fundamental foundation by which any business is based is that there is a product/ service which someone needs and wants and by getting this product to the consumer you get compensated for it. Network marketing is the only business that has this backwards; recruit recruit recruit. My experience has shown me otherwise. You see every 2 weeks I receive a cheque that is entirely independent of my downline performance. This cheque comes from purely the volume generated by my personal customers. so even if all the members of my downline dropped out tommorrow I will always receive that cheque. I call that true stability and residual income. Hence a major cornerstone of building yourself a solid business is having a strong customer base first and foremost. So yes let’s get this clear, MLM is both a Sales and Teaching business. Sorry Randy Gage I respect you to the zenith; however, your message that MLM is solely a teaching business may be misinterpreted to mean that there is no sales involved. Folks you have to market, promote and sell your products for that all elusive network marketing dream - residual financial security.
What is the most effective way to get customers without going the traditional ways of door to door or all day trade shows? (personally i have found these methods both mentally and physically draining and the one thing you will need is abundant energy and vitality for the next 6 weeks) I believe the best way hands down to get customers is to join a leads based networking group. These groups are created for the sole purpose of helping their members grow their businesses. On a week to week basis you will meet with a group of professionals, share with them what kind of business you are looking for, share referrals and promote each other. This allows a good number of people to get to know you, like you and trust you. Plus they will have an intimate knowledge of your products. They will become ambassadors for you and your products helping you grow your customer base. An example of such an organization is ” Business Network International”; check the internet for different leads groups available in your locale.
2. PASSIVE NETWORKING
Passive networking is where you will meet people on a daily basis wherever you spend considerable amounts of time. However, your focus here will not be to vomit on them about your patented, out of this world, celebrity endorsed, athlete approved product line or your ‘unbeeeelievable’ compensation (get you a BMW, take a vacation, huge bonus, greatest) plan. No you will get to know them very subtly, create strong relationships and in the end invite them to your business opportunity if you like them and also you believe that the business can bring value to their lives. Both of these conditions are key. Quick example, I recently prospected a gentle man in my city who is heir to a $50 million conglomerate. He is about 40 years old and is a savvy business man. Having this man in my business would have been really great for “me”. But what I failed to do was ascertain whether the business would bring value to his life. Because I failed to really find out if he needed the business my invitation to him as well as him watching a MLM business dvd had the effect of straining our relationship rather than strengthening it. It just seems that after my invitation to him, he doesn’t really have time to see me. So anyway I spoke to him yesterday and told him let’s put the business aside and get to know each other. I found out just recently after watching an interview he gave that his principles on how he wants to create wealth doesn’t align with a Network Marketing model so I don’t think I will be bringing this up gain. Anyway, the gist of the story is get infront of people with the objective of buiding key relationships and getting to know people better. Only make the invite if the two conditions above are met. Myself, I am engaged in passive networking at my gym, yoga, business functions at the Chamber of commerce or any other business groups. Basically, if there are some people you run into often e.g neighbours, start working on getting them to know you, like you and trust you because when the time is right all you want from them is a fair hearing.
No matter how small your budget is, allocate some portion of your funds to have ads campaign for opportunity seekers running in atleast your local market. I know what some of you are saying” mario, I can’t afford it”. Get a part time job or something, increase your hours, pawn your wife’s ring, do whatever you have to. I know some MLM experts may be saying this is not necessary, and you are right; it is mandatory to have a way to get prospects looking for you when you sleep. Look at any business you know, don’t they have some form of advertising campaign going on? How did you here about the pizza you voraciously down on the weekend? probably yellow pages, flyer or newspaper. So just cause you are in the ’ word of mouth business’ doesn’t mean that advertising is out of bounds. I always have this feeling, “what if there is someone out there who I am not reaching and may never reach me?”. Tim Sales came into MLM after reading an ad in the washington post if I am not mistaken. Legend Dan McCormick joined at a tender age of 18 I think after reading an Ad in a california newspaper. My facts may be a little off but what I know for sure is that they came into the industry through ads. These people have earned and continue to earn a residual income in the millions. Imagine if they were in your organization. I don’t need to beat this point further, you either get it or you don’t.
For those with a bigger budget I recommend you run your ads in key huge markets on a national scale.
Of late we have heard a lot about how uneffective purchasing leads can be. This happens for two reasons; One, the leads are resold to tens if not hundreds of other network marketers who have called the prospect. Given that majority of mlm’ers are morons who only think about themselves when they call the prospect you can see why the leads don’t serve you well by the time you call them. Second, you may be a poor communicator which makes your task tenfold difficult. If this is the case my recommendation here is to really just come from authentic place of wanting to help. Let them know you are calling to find out if they are still looking and what they would like to change in their lives. Personally, I have really discovered that your tone and how you come across is a bigger determinant on how effective a lead turns out to be for you. You can still have a great conversation even if they don’t join.
It’s always great to have leads coming into your inbox that you can call. It keeps you in action mode, keeps your enthusiasm up and maintains your posture because you know that you always have someone to expose your opportunity to.
5. ONLINE CONTENT
What you give out comes back to you. This is a universal law that most people don’t quite understand. For example, I have been writing this blog since 6.30am this morning, it is now 10.30am. Is it wise use of my time? absolutely. One person will take the information here, build a mega business and promote me because I helped them. They will buy my training manuals in the future or may align with my vision and join me as a partner in my team and the AND movement. I do the work of helping by providing pertinent content and leave the rest to God.
Caution, don’t focus on your online activity as your primary income source. Use it as a long term strategy to build relationships with your MLM community, create your tribe, bring value to them, have them follow you for being an inspiration and surely they will contribute to your business in one form or the other down the road. For the MLM morons please stop blatantly pitching your company online, spamming people and using all the stupid inhuman tactics you have learned from online “experts”. It’s creating a huge stigma on our industry which inadvertently affects your future ability to prospect because every one you will meet seems to want to distance themselves from such an unprofessional industry.
Online is a place to bring value and create a tribe. Value comes from contributing great content that can help people build there business today. Your tribe will support you, join your business or buy any training material you design in the future. Plus they will be your ambassadors sending your name to the corners of the world where you can’t get to without a solid reputation for being a problem solver of unimpeachable integrity.
6. COLD CALLING
This one is so important although everyone seeks to run away from it. You see ads everywhere proclaiming they have a system to ” build your business with out doing any cold calls” as if there is something wrong with that method. What are we so afraid of anyway, a ‘NO’. It’s ridiculous. I place this on the highest levels of personal growth even ahead of reading all the books. The only thing I find stronger than this activity in term of personal development is sitting in silence and reflecting, thinking and strategizing. Cold calling enables you to build character, mental and emotional strength, enhance your communication skills/ business knowledge of your company, product and opportunity and is a great source of hidden opportunities. If I could tell you about the powerful relationships I created while going door to door in the richest neighbourhoods you will be amazed. You will meet and talk to people that you would not otherwise have met. Word of warning though, going door to door is physically, mentally and emotionally draining so I personally prefer making the cold phone calls as it saves me time and I can go through a whole lot more people.
You have to be clear whether you are making a product or opportunity approach. If you are in nutrition and your product helps people have more energy, a great market to phone prospect would be real estate agents. They need to stay healthy and full of energy to go out and sell houses at all hours of the day. Call them and find out if they are in the market for new ways to stay on top of their game. If they are open to hearing what you have, arrange an appointment or send them some info that introduces them to your offering. If you are looking for business partners, maybe cold call all the yoga teachers in the locale and find out if they are looking for new ways to supplement their income during slow times. Professional speakers are a good market to hit for your opportunity as I understand that the professional speaking industry is facing strong challnges right now with companies holding on to every penny. Personally, I like to prospect Yogis because they are good teachers which is always great for duplication in your business. Join a yoga class anyway, its good for developing mental calm and peace. Plus the feeling of gracious motion from loose, flexible muscles will so much add to your confidence, great posture and general feeling of well being which will translate to you becoming a more attractive person. To attract people into your business you must be attractive. I like Professional Speakers because these people aspire to overcome personal challenges to attain inner excellence. The essence of Network Marketing is overcoming personal limitations, so I believe they have MLM DNA. Join a local Toastmasters public speaking group and you will meet these types of people. Besides, you need to learn to improve your ability to speak on your feet if you intend to inspire your team as well as make ’ knock em dead’ one one one or group presentations.
Also, have a cold call strategy for introducing your products/services on a mass scale to companies for example if you are in nutrition calling your local insurance company and find out if they are looking for ways to increase the productivity of their insurance salesmen by showing them how they can stay healthy and full of energy so they can maintain their confidence which is a prerequisite for sales success in the insurance industry. If the company is open to your offering, you have created a situation where you can present your product to 10, 20 or 30 plus people who may never have heard from you had you not cold called.
The premise for this technique is that you are again a great communicator who comes from a genuine place of trying to solve a problem for a potential prospect.
Aaaah the most important part of the equation. My genie is awakened when I abstain from anything in life that is a part of my routine. On this week I do nothing to do with bness or hitting the gym. The days just go by in revelry as I reflect, dream, plan and strategize my moves for the future. I do lots of Yin yoga, steam, sauna, hot tub, movies, sleeping. All my infinite power and wisdom come to me in my moments of solitude and silence. This is my number one persona development tool. Taking time daily to just be and have conversations with mario. After working hard on yourself and your business for 6 weeks take one week off to reflect on your results and make new plans for the future.
There you have it, you have no reason to ever fail in network marketing. Join me on this challenge, have your downline join you on recommiting to your commitments on the business for a focussed massive action 6 weeks followed by one week of rest in which they implement all of the methods shared. Follow me on twitter(http://twitter.com/mariopedrogould) as I post updates on my day to day challenges, successes and failures through out the challenge live from the trenches. If you are having any challenges in your business you can ask me any questions over here by clicking on the ASK tab on the top of the page. If you have any more ideas that you feel can add value in the market place you are welcome to submit an article that I will review by clicking on the SUBMIT tab above.
The world is yours and everything in it. Success is out there, get on your grind and get it. Push your efforts past the limit for the next 7 weeks starting June 1.
let’s get get get it…….
DISCLAIMER: It takes 5 years to build a solid residual based MLM business. This 7 week plan is how you set a strong foundation. You will be working for years after this period of 7 weeks to help your organization achieve success.
mario pedro gould
Facebook: Mario Pedro Gould
LinkedIN: Mario Pedro Gould